Therapy Fees: Should You Hide Them?

Image of a young pretty office secretary answering phone calls isolated over the white background

If there’s one question I get asked more than any other it’s this:

Should you put your therapy fees on your website so people can see what you charge?


Should you hide your fees so prospective clients have to contact you to learn more?

Well after viewing hundreds of different therapy websites over the years I can tell you that most therapists hide their fees in the hope that people will contact them to find out more. However, this strategy may be doing their business more harm than good because things have now changed…

About 10 years ago having a website was still a choice. There were a few people who had an internet connection although back then, the majority of people were still accessing their information in a more traditional way through directories, local papers, radio ads and ads in shop windows. And with that, people were familiar with seeing small snippets of information together with a simple call to action such as, ‘call to learn more.’ As this would often be their only way to get the extra information they might call.

Fast forward 10 years and that’s all changed!

Now, by quickly grabbing a smart phone, tablet or laptop, people can access huge amounts of information at the touch of a button, in seconds, which has lead to a change in how we shop and search for the things we want.

Today when a person lands on a website, they expect to find what they’re looking for quickly without too much hassle and if the information they want isn’t there, they’ll tend not to waste their time calling to learn more but will rather, click a button, go to another website and access the information they want there.

It may well be the modern times we live in but much fewer people are willing to take the time and effort to call for more information now when they can access the information they want at any time of the day or night online.

So unless you have a very unique business, skill or technique and great content that sells it, it may be a better strategy to add your fees to your website and stop your web visitors having to leave your site to search elsewhere.

So what’s your strategy? Do you hide or promote your therapy fees?

Feel free to leave a comment below and if we can help you with any part of your therapy business just get in touch.

Until next time,

Keep well.

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